Two MEN carry a canoe past a vertical sign: "Joe's Bait and " The last word is blocked by the canoe. A MAN in a red shirt and a hat decorated with hooks and lures walks by the canoe men to the door of the shop.

INT. BAIT SHOP - DAY

The man in the red shirt enters and immediately picks up a jar labelled "Worms $2." Behind him, by the door, is a sign: "Thanks for shopping at Jose's Bait and" The man's head blocks the last word on the sign. He takes sudden fright at something to one side and is tackled by a football player in uniform. They both disappear. The last word of the sign is revealed: "Tackle."